In China's health management business, health examination is the only relatively mature business, whether it is public hospitals or private physical examination plays an important role in the development of the physical examination industry.
At first, when health check-ups were not taken seriously in public hospitals, private check-ups took the opportunity to rise. After fierce competition, an "oligarchic" competition pattern began to form. The professional health examination market has also developed from the "three-legged standing" of Ciming, iKang Guobin and Meinian Health in the early days to the "binary opposition" of iKang and Meinian.
However, with the emphasis on physical examination business in hospitals in recent years, public hospitals have invested a lot of money to build independent physical examination centers and health management centers to join the battle for the physical examination market.
The health examination center has become a major income generator for the hospital
With the advancement of the reform of public hospitals, under the influence of policies such as medical insurance fee control, zero markup of drugs and equipment, and centralized procurement of medical equipment consumables, physical examination centers and health management centers are becoming the best choice for new revenue points of public hospitals.
The health examination center has become a major revenue generator of the hospital and has become the department with the highest profit. A number of hospital experts said that the income of physical examination centers accounts for about 10% of the total income of public hospitals, which is a common phenomenon.
In addition to the drive of profit and income generation, it is also a long-term strategy for the hospital to find accurate patients in the physical examination by diverting traffic from the physical examination center to other departments. The development of physical examination centers is tantamount to directly accumulating or expanding a number of disease sources for hospitals.
In addition, as the front-end entrance of health management, the physical examination center conforms to the concept from "treatment-centered" to "health-centered", and hospitals do not have to wait until the patient is sick to provide medical and health services, so that "disease service" becomes "health service" is subverting the traditional medical thinking and methods.
HRA functional medicine testing helps hospitals
Extending from "disease services" to "health services".
1. Screening for preventive treatment
Many diseases have no obvious symptoms in the early stages, and it is difficult to detect abnormalities, but the functional state of the body's organs may have changed. Preventive disease screening can improve the early detection rate of diseases and pay more attention to the prevention of chronic diseases, so as to provide people with a full range of health protection.
HRA functional medicine testing helps people to detect various sub-health status risk factors and early warning signs of diseases by screening the functional status of human organs. After passing HRA screening, early detection and early intervention of health risks can prevent diseases and even alleviate the causes behind diseases, which is similar to "curing diseases before they occur".
2. Personalized physical examination
Routine physical examination indicators are based on disease criteria rather than health criteria, and there is a lack of preventive detection of early disease risk.
Through the "filtering" screening of various systems of the human body, HRA comprehensively assesses the current condition of the body, discovers the potential risks at an early stage, conducts risk classification and early warning, conducts targeted special examinations more accurately for the areas at risk, and customizes personalized physical examination packages based on the health conditions of the examinee. It complements the traditional physical examination to meet people's personalized and diverse health needs.
3. Health management
The traditional physical examination focuses on the examination, and there is a lack of post-examination tracking of abnormal indicators, but there is a large demand for health management and service market space between abnormal indicators and real organic lesions. In addition, hospital patients do not know how to recuperate and recover after being discharged, and there is a great need for post-hospital health management.
Through multiple HRA health risk assessments, the dynamic health change trend of the body is detected, the physical examination service is extended to post-examination health management, and personalized disease intervention plans are issued according to the HRA assessment results and patient information, so as to provide patients with refined health management and intervention services for post-hospital diseases, and create a whole-process and full-life cycle health management service.
While focusing on disease treatment, hospitals can build a new medical and health service system based on preventive treatment, personalized physical examination, and health management, and HRA functional medical testing helps hospitals extend from "disease services" to "health services".