Functional medicine and health technology to help the real estate industry across the "winter"
With the continuous regulation of the real estate industry, the financial attributes of residential properties have been reduced; for most home buyers, buying a house is to improve the living environment and choose a better way of life. Real estate industry crosses the "winter", we need to keep pace with the times, so that real estate projects into the health elements, with the help of functional medicine and health science, and technology means to increase new momentum for the industry.
A better way of life to let people "see at a glance"
Good real estate projects, not only should the environment be good, but residential buildings and supporting facilities,and the use of technology should be more in line with the health of the elderly. These "better lifestyles" should be clearly recognized and felt by future owners during the development and sales phase of the project. Setting up a health management center in the sales office, using functional medical testing equipment for customer health screening and risk assessment, this innovative service model can enhance the customer's sense of interaction and experience, so that in the process of understanding the property and preparing to buy a home, they feel the unique health of the project's temperament.
Some projects of Yinfeng Real Estate in Shandong Province, China, have created high-end health service boards for owners, but gene and stem cell testing cannot casually provide experience due to objective conditions, while safe and non-invasive functional medicine testing equipment can provide a good health experience for customers coming to see the house. The real estate sales office applies HRA health risk assessment this kind of differentiated functional medicine health testing service, completes the whole body health risk assessment for the customers in a few minutes, screens for early diseases, directly for the customers who come to see the house and buy the house to do a quick physical examination empowered by science and technology, and in fact, indirectly is depicting the whole health service system of Yinfeng in the future to the customers, and what kind of service can the future owners enjoy, and what kind of quality of life can they enjoy. What kind of service and quality of life the future owners can enjoy.
Better Lifestyle "Lifetime Maintenance" with Recreation and Culture
Recreation consumption is a kind of composite consumption, a lot of consumption and will be in a relatively fixed radius range to the center of the residence, so the real estate industry recreation project has an inherent advantage. But many pension real estate project business failure, a major reason lies in only focusing on the property rental and sale, but not to the owners of supporting medical health, culture and sports and other long-term provision of high-quality recreational services. Let the advanced functional medical testing equipment, intervention management equipment for real estate recreation project empowerment, is to enhance the project quality, enhance the competitiveness of the effective means of differentiation.
China Railway Renzhi Health City in Chongqing Province, China, introduced functional medicine testing equipment and intervention equipment at the early stage of the project's operation, providing full life-cycle health management services to create a high-end senior living industry platform. The platform provides customers with free HRA health risk assessment, personalized exercise, diet and other intervention programs based on the assessed person's health condition, combined with functional medicine intervention management in the later stage, and farms, vegetable gardens, fish ponds, community restaurants and other project supporting services, providing multi-dimensional healthy aging services while showing the connotation of the project's healthy aging and successfully marketing the concept of the CCRC community to the customer It has successfully marketed the CCRC community concept to customers, and helped customers identify with the added value of the Healthy City's senior living services.
The introduction of functional medicine and health science and technology has promoted the innovation of the service mode of the real estate industry, shifting from the construction and sale of space to the mode of "space + service". This paradigm shift helps to improve the quality and competitiveness of real estate projects, optimize customer experience, enhance customer identification, promote sales conversion, and promote the transformation and upgrading of the real estate industry while realizing the benefits for both the real estate and property owners, and developing in a healthier and more sustainable direction.